How To Create A Media Kit For Your Blog

What Is A Media Kit?

A media kit is basically a CV for your blog! It’s a way of gathering all the information about your blog and your brand into one handy document. You can give it to brands and collaborators so that they can get an insight into who you are and what you do. It will help them decide whether you are a good fit for them and whatever project they have in mind.

It includes all the information about you blog – the things that you need to advise a potential collaborator about. This makes it easier for them to work out what you offer and what you are available for. This is exactly what you are looking to show them!

How to create the perfect media kit for your blog! Give brands a taste of who you are and what you do with ease.
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Why Do You Need One?

If you are wanting to collaborate with brands to grow your blog and potentially make money, then you need a media kit. Brands will expect you to have one and will most likely ask to see it if they contact you regarding working together.

You need to be prepared and have things ready to go, as you don’t want to miss out on your dream opportunity!

If you want to chase opportunities yourself, you can get in touch with brands via email. By attaching your media kit to the email it saves the brand a lot of time and effort finding out all the information about you and your blog. It may be the difference between them taking notice of you, or disregarding you completely.

What Should My Media Kit Include?

There are lots of different elements that you can include in your media kit to help show off your assets and help you stand out from the crowd.

I would definitely say that you need to make sure it sits in line with your brand – use your font set and colour theme to help them identify you!

Here is a list of some of the things that you should definitely be including in your media kit:

What To Include In Your Media Kit - A guide to setting up your first media kit
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How Do I Create One?

You can use Google Docs to create your media kit, or any kind of document program. However, I advise using Canva. They are just so easy to use and you can create absolutely stunning graphics with them! You can insert all kinds of different elements into your media kit to help you stand out from the crowd.

With Canva for Work, you can set up your branding – your colour theme, your font set and your logo. It makes it easier to keep everything that you create on brand and relevant to everything else. If you haven’t tried it, I would definitely advise it! Have a look at my post 5 resources every blogger needs for more information on Canva.

Use an A4 document and start off with the basics. Incorporate boxes, dividers and photos to make your media kit stand out. You can use your fonts and colours to bring it in line with your brand, and you will have a winner 🙂

What Format Should It Be In?

I would definitely advise that you download your media kit as a PDF, so that you can easily attach it to your emails.

I hope this guide has given you some inspiration on creating your own media kit! Have fun with it and make it as creative and original as your blog 🙂 It should showcase who you are and what your blog has to offer.

Remember, everyone is unique and every blog has something to offer!


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  • This is so useful! I’ve made my own media kit but I’m planning on giving it an update soon, I’ll be bookmarking this to refer to. Thank you! x

    • So glad you found it useful! 🙂 it sounds easy in practice but not so easy in reality, which is why I thought a guide would come in handy! x