Of Course, Easier In Retrospect!
It’s much easier when you’re looking back on things a year later! It’s bittersweet to be able to look back at your blogging career, and realise the things that you could have done from the start. This post is all about the top three things that I wish I knew before I started monetising my blog. If you’re thinking of making an income from your blog, then this post might give you a little boost.
When you’re deciding to take your website to the next level, it can be pretty overwhelming, and you can be put off by some of these points – completely unnecessarily!
If you’re yet to start your blog, or you want some help creating an online space that’s going to be your business, then check out my post on starting a profitable blog. It contains everything you need to know to build a website primed to earn you an income.
I hope that these things will help you move forward with your blog, and realise your dreams of becoming a successful pro blogger.
1. Page Views Aren’t Everything
When you first start blogging, it can be really easy to become obsessed with page views and chasing site traffic. And whilst I won’t lie – it is important – it’s not everything when it comes to making money from your website.
Of course, the more visitors you get, the more eyes on your content and this might mean more purchases, or clicks on your affiliate links.
But it’s not 100% necessary to have tens of thousands of page views a month before you can make money from your blog, and you shouldn’t put it off until you reach a certain amount! Having a smaller, engaged audience that love what you do is so much more important.
If you want to read more about my feelings on page views, I’ve got a post about why your monthly unique visitors are more important, and how you can use Google Analytics to build on them.
What To Do Instead?
Focus on building a community of fans, that really love what you write about and soak up your posts. You want to concentrate on growing an email list, and connecting with your subscribers on a regular basis.
I use Mailerlite for adding subscribers to my email list and managing how I contact them – you can read more about starting an email list and also creating an awesome welcome email series to greet people to your list.
2. Pinterest Is A Huge Tool For Making Money From Your Blog
I didn’t start utilising Pinterest properly until quite a few months after I started All In My Head, and I really wish I had got on it sooner. Pinterest has quickly become my top traffic referral source, and brings in a ridiculous percentage of my total views.
I wish I had known the power Pinterest has, and how seriously it can help get your blog out there. I’ve grown my page views, monthly unique visitors, my email list and my income since growing my Pinterest account.
If you don’t already use Pinterest as part of your marketing strategy, then I definitely recommend you giving it a try. I’ve got a couple of posts on getting the most out of it:
I do talk about Tailwind within those posts, but I’m going to mention it here too! Using Tailwind, and the Tribes feature, has been the turning point for me in regards to what I get out of Pinterest. Tailwind makes automating your entire schedule of pins an absolute breeze, and the Tribes give you access to high quality content to pin from other bloggers.
You can join Tailwind here [affiliate link], and get your first month of the Plus Plan for free. You can also join my Tailwind Tribe, Blogging For Business, and see how Tribes can boost your blog. In one of my Tribes, my personal reach is at 2.9 million a month – that’s the potential amount of people that will see my posts. That’s huge! My own personal reach through Pinterest analytics is nowhere near that high!
Overall, Pinterest is a highly underused tool for bloggers, and I wish I had perfected my game better from the start.
What To Do Instead?
Make sure that you get involved with Pinterest as soon as possible!
Use a business account, validate your blog and enable rich pins. Create graphics for your blog posts and pin them to your own boards. Learn Pinterest SEO, and start working on your profile.
There are lots of different things that you can do to improve how Pinterest works for you as a marketing tool. These are some of my posts that will help you go from novice to pro!
3. Knowing Your Target Audience Is Absolutely Vital
When it comes to making money from your blog, knowing exactly who your target audience is makes it so much more possible.
If you’re constantly creating content with a certain type of person in mind, and you’re regularly helping them with your posts, you’ll already be one step ahead when it comes to monetising your blog! Creating products, providing services, or collaborating with brands becomes a hell of a lot easier when you’re 100% clear on who you’re aiming your content at.
These are the people that are also going to buy the things you’re offering. The more that you focus on that target audience, the more likely you will be able to make money from your blog.
I struggled with this slightly, because I changed my entire niche a few months in. I went from a lifestyle kinda blog, to focusing on blogging, social media + entrepreneurship. That shift in focus has taken a while to settle down, but now I’m 100% honed in on my target audience!
What To Do Instead?
Before you think about making money from your blog and taking it seriously as a career, you need to determine exactly who you are writing for and what you are trying to help them with.
I do this by thinking of my target audience as just one person, and working out everything I possibly can about that one person. You want to know their age, where they live, what they like and dislike, what they need help with, and how you can provide the solutions to their problems.
Brainstorm on a piece of paper and get 100% clear on who you are serving with your content. It helps no end, with all sorts of things to do with your business. It can help with how you create content, graphics, how you write, how you talk to people on social media. It’s super important to have that clarity within your business, for your own sanity if nothing else!
What To Take Away From This Post?
No matter what you’re talking about, it’s always easy to look back and realise that you might have done certain things differently. At the end of the day, it’s your blog and your business. Go at your own pace, and do what you want to do.
We are all on different journeys, and everyone’s blog and business is unique. You can follow all kinds of advice, but at the end of the day, the most important thing in regards to monetising your blog is simply hard work and dedication.
There’s no secret answers to blogging – it’s all about perseverance and being determined. Without those qualities, you’ll surely fail no matter what other techniques you try. Building up a successful blog takes time. It’s not going to happen overnight, but there are lots of things you can do to make the most out of each day.
Where To Go Next: