Email Marketing Is Still Very Much Alive!
Building an email list is really important to the success of your blog. If you’re looking to earn a living from your website, then you’re definitely going to want to focus on adding email subscribers on your top-priorities list! Email marketing is huge, and it isn’t showing any signs of slowing down. If you’re reading this post, then I can only assume that you already know the importance of having an email list, and are keen to start growing yours with new email subscribers.
In this article, we’re going to look at how you can effectively grow your email list. If you haven’t started one yet, and want to know more about getting set up, then I have a post about using Mailerlite to get your first subscriber. If you’ve already started your list, and want to actually build it on a serious level, then this post right here is the one for you.
Over the past couple of months, my list has been growing really well, and I gained 120 subscribers in January. It might not be huge numbers to some people, but to me, it’s brilliant and I’ve been really happy! I’ve been putting a lot of effort into my email list so it’s great that it’s been paying off.
I’m going to share with you how I’ve been getting over 100 email subscribers a month, and how you can do it too.
Let’s get to it!
Use A Great Email Service Provider
First off, it’s really important that you have an email service provider that actually works for you. I’ve been set up with Mailerlite [my referral link] for the past three months, and it’s been literally uhmazing for my email list. Since the moment I changed over from GetResponse, I’ve been growing so rapidly!
Mailerlite are super simple to use, and have great features. I love the fact that you can create forms, popups and landing pages without having to struggle through over-complicated templates.
I also love that all of the templates are really easy to design with my own personal branding, so that they fit right in with my blog. I can use the exact same colours and fonts from my blog on the forms and landing pages! It’s really important that things look cohesive and put-together, and that’s one of the reasons that I love the simplicity of MailerLite.
Having the right email service provider makes all the difference when it comes to building an email list. ConvertKit is also popular with lots of bloggers, although it’s more expensive than MailerLite, considering MailerLite is free for your first 1000 subscribers!
For comparison, I’ve listed some of the packages available for each of these email service providers. Of course, some of the features are slightly different, and I advise checking out some popular choices and comparing them for your own personal needs before getting started.
First 1000 subscribers – free
1001 – 2500 subscribers – £8 a month
2501 – 5000 subscribers – £16 a month
5001 – 10,000 subscribers – £27 a month
There are lots of plans going right up to 1.2 million followers for £1946!
First 1000 subscribers – $29 a month
1000 – 3000 subscribers – $49 a month
3000 – 5000 subscribers – $79 a month
Lists larger than 5000 can be calculated using the ConvertKit plans and pricing page.
As you can see, there is a large price difference. If you’re just starting out with growing your email list, then it might be a good idea to start with MailerLite.
How To Get 100+ Subscribers A Month
From personal experience, the biggest reason that I tend to sign up with blogs is if I’ve found their blog post really useful. If I know that by being part of the email list I am likely to get more of the information that I really want, then I am definitely going to hand over my email address.
The second biggest reason that I am likely to sign up to an email list is because of what I am immediately getting out of it. It’s common practice to be offered something for free in exchange for your email address. It doesn’t matter what website you go to, whether it’s a blog or a clothing store or anything else – it’s very likely that you’ll be offered some kind of incentive in return for your email address.
If there’s a planner or a cheat sheet that appeals to me, then I’m more than happy to hand over my email address in return for access to it!
How To Offer Sign Up Incentives On Your Own Blog
Obviously, apart from creating killer content that your readers find really useful, it’s important to build up some incentives that you can give in return for those email addresses.
There are lots of different ways that you can do this within MailerLite:
- creating forms to capture email addresses
- building landing pages that you direct people to
- making a pop up for your blog that is triggered after a certain event
Once you have decided how you are going to capture people’s email address, you need to choose what freebie you’re going to give away.
It’s absolutely limitless – you can offer virtually anything. Here’s a list of ideas:
- A PDF checklist
- A cheat sheet
- A template
- A collection of stock photos
- An email course
- An ebook
When it comes to deciding what to send, it’s best to focus on creating something short, easily digestible and to the point. For a freebie, you want it to be something that grabs people’s attention because it’s something they can use immediately. Even if it’s just information on what to do or how to use something, the more concise and to the point, the better.
Next, it’s about getting that freebie out there, and giving people the opportunity to sign up for it.
How To Get People To Sign Up For Your Freebie
There are a couple of ways that you can get people to sign up for your freebie that work alongside your normal marketing and promotion. You can do all of these, a combination, or just one of them – do whatever works for you. I’ve found that by doing all three of these things, I have really started growing my list – this is how I got 120 subscribers last month alone.
First off, you’re going to want to include the freebie within relevant blog posts, using a form from your email service provider. Keep to your branding – you can often grab the colour code from your blog theme and then input that into the signup form editor to make sure you get an exact match.
Add this form in the middle of the blog post, and at the end if possible, and if it makes sense to do so! By placing it within the post more than once, you’re helping your chances of people being convinced to go ahead and get their freebie.
You can also great beautiful pop ups within MailerLite, and believe me they do still work!
I’ve turned mine off for mobile devices, to ensure that it doesn’t annoy readers when they only have a small screen to view from. I have it displayed to readers after a certain time frame – around 45 seconds works best – because I want them to understand who I am and read some of my content before it pops up.
Stick to the same rule of matching the colours and fonts to the ones from your own blog to keep that cohesive, professional look.
Make sure you are really clear on what the reader will get if they sign up, focusing on what it’s going to do for them. How is it going to help them? By concentrating on the results rather than the features, people are more likely to go ahead and join your email list.
Another useful thing to create to encourage signups is a landing page. Basically a separate page that doesn’t have to actually be a part of your blog, a landing page is created for one single purpose: getting people to join your email list, purchase something, or go to another certain page.
You can use these really effectively, especially when it comes to making money from your blogging efforts.
For an example of this, check out my very own landing page, which I created to help people sign up for my 7 day email course about creating a profitable blog. You can check it out here >> http://bit.ly/aimh7day
This page is all about getting those email subscribers, and showing them exactly what my brand is all about!
Something that I am yet to be brave enough to try! Webinars are basically an event that you host online, where you give training and support to a group of people who are listening live or to a prerecorded speech.
People have to sign up to gain access to the webinar, which is a great incentive to get people’s email address. Not only that, but you also get to showcase your expertise, and even use the opportunity to pitch one of your own related products at the end of the webinar.
A lot of famous pro bloggers and entrepreneurs use this method to grow their email lists, and it can be super effective. I try to listen to a lot of webinars, and have been to ones hosted by Jenna Kutcher for example. I love learning as much as I can from other women who are absolutely smashing it as an entrepreneur!
If you have the confidence to jump right in with webinars, then I definitely recommend giving it a go! Simply create a landing page for the webinar, get people to sign up for the right day and time for them, and then get your ‘show’ ready. Often these can bring in hundreds or thousands of subscribers in one go if you can market them well, so definitely worth thinking about long-term.
Quizzes + Competitions
Another great way to help encourage people to sign up for your email list is to host quizzes and competitions. People are competitive and also love free stuff! Don’t we all?!
You can ask people to sign up to your email list as an entry to a competition, and use that list of people to draw from as the winner. Or you could host a quiz and at the bottom provide a subscribe form.
It’s all about coming up with interesting and creative ways of getting your blog and business out there, and offering those readers that free value that makes them really want to get connected with you. Email marketing is a massive element of any successful business’ plans, so you definitely want to get on with your own list as soon as possible.
How To Stand Out From The Crowd
There’s a lot of people doing the same thing; trying to grow their email lists to help build up their business. Whilst it can mean there’s a lot of competition, it’s also an opportunity to stand out and make your mark on the world as someone with that edge.
Take your time and come up with creative freebies that people are dying to get their hands on. Offer free value that’s worth actual money. Give away your knowledge and your experience, and see how people return to you.
Provide huge value with your blog posts – don’t be afraid to go all out and give all the information you possibly can about a subject. No-one has ever claimed that they learnt too many useful things in one place!
By being different and not holding all of your secrets close to your chest, people will like and trust you, and that is what helps grow a successful blog and business.
What To Do With Your Email List
Now that you have a growing email list, your next question is most likely what do you do with them now that you have them, am I right? There are a few different things that you are going to want to do, starting with a welcome sequence, which you can read about below:
You will need to regularly contact your list, and make sure you nurture those subscribers as much as you chase after new ones. These people are your fans, and if you manage to build a great relationship with them, then your blog and business will flourish.
Where To Go Next: