The Pinterest Business Account Complete Guide
Easy To Follow Steps
Pinterest is great for referring free traffic to your blog. You don’t need to spend any money on it to refer potentially thousands of people! But first, you need to optimise your Pinterest profile to make the most of it. There are a few steps we need to take to turn it into a traffic machine! The changes will make all the difference in the impact of your profile, and the amount of people you can reach.
In this post we are going to discuss setting up a business account, validating your website, and setting up rich pins. In the next post, we will be going through all the ways to optimise your Pinterest profile for your blog!
We are going to start from the beginning and get your Pinterest business account up and running.
*This post may contain affiliate links. Please see my disclosure policy for more info.*
Step 1: Set Up A Business Account For Your Blog
You can either get a new Pinterest profile to have as your business account, or you can convert your current profile. I converted my personal profile to a business account, and just did some tidying up. It depends on your preference, but I will walk you through the actual conversion process.
Having a business account means we can set up other features, such as rich pins, which massively benefit your account. You will also have Pinterest analytics, which is an important element of monitoring your success! It’s very useful to see how many of your pins are being repinned, and how much traffic they are directing to your site.
So how do you convert your Pinterest account?
Go to this link https://www.pinterest.com/business/convert/ and complete the process to update your current Pinterest profile. This will only take a few minutes to do. We will be going into more detail about what to write in your business name, description and how to organise your boards in the next post.
The most important step is verifying your website with Pinterest, which will take a few minutes to complete. Whilst it might sound complicated, there’s something you can do to make it so much easier!
Verifying Your Website
To verify your website, you will need to enter your blog URL in the settings area of your Pinterest profile. Hit the verify button and it will direct you to a page which will give you the code you need to include in your own website. This is called the meta tag, and it connects your website to Pinterest. I know I mentioned about making this easier – and the key is the Yoast SEO plugin. It takes out all the hard work of adding the code manually into your site!
If you don’t already have this plugin, I would advise you download it now. We need it for the rest of the steps!
Copy the meta tag from the box, and then go back to your WordPress dashboard. Leave the Pinterest box open on your browser and use a different tab for WordPress. Hover over the Yoast SEO plugin in your left-hand sidebar and click the Social option. You can then click the Pinterest tab and paste the meta tag here.
Make sure you save the settings at this point! Now all you need to do is go back to the other tab where you have the Pinterest box open, and hit Finish. It may take a little while for the connection to be made, but that’s it! That’s all you need to do to verify your website!
You can double-check that the process has been completed successfully by going to your settings on your Pinterest profile. It will confirm that the site is verified next to where you entered your blog URL. Whilst it does sound a little complicated, using the Yoast SEO plugin really does make it a breeze!
Step 2 – Enable Rich Pins For Your Website
Rich pins are basically the updated type of pins you see, and show more complex information. There are four different types of rich pins: article, app, product and recipe. As a blogger, you will more than likely need the article type of rich pins. It’s what I use. This is an example of one of my pins:
As you can see, it includes my business name on Pinterest, an excerpt from my post, and a Read It button, which directs people right to my blog. Rich pins make all the difference when it comes to your success of using Pinterest to refer traffic to your blog. Anyone looking at your pin needs that option to go right to your site!
If someone pins something from my site, the rich pin is created automatically. Make sure you complete all ‘ALT’ text for your images as this is the description that will be pulled through when someone wants to pin one of your photos! I upload my pins to Pinterest manually or using TailWind, and the description pulls through for me when I enter the URL. That’s because of the connection the rich pins creates.
How To Set Up Rich Pins
You will need to go to the Pinterest Developers page and use the validator to apply rich pins to your blog. I know this can sound a little overwhelming, but I will walk you through each step. It’s not as complicated as it sounds, promise.
Go back to your WordPress dashboard, and hover over the Yoast SEO box. Click Social again, and go to the Facebook tag. Make sure that you have the open graph meta data enabled. It should look like this:
Once you’ve checked this setting, go back to the rich pins validator. Enter in a URL from any of your blog posts; just make sure it’s not your homepage! Click Validate, and Pinterest will confirm that it has worked. It may take a little while for them to be applied to your blog, but they will email you once it’s all gone through.
Using the Yoast plugin makes this entire process so much easier. It’s a really useful plugin for so many things, and I would definitely advise using it on your blog!
Now that you have a business profile, your blog is verified, and you have rich pins set up, you will need to optimise your site to help you reach as many of the right people as possible. The next post is all about all the little changes that you need to make to your profile to make it stand out as much as possible, and draw in the right audience!
If you have any questions on the above, please get in contact in the comments and I’ll do my very best to answer. This post was created from my personal experience of getting my Pinterest account set up for AIMH, and I worked a lot of it out by trial and error.
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