Things I Wasted My Money On When I Started Blogging
It Happens To All Of Us – Unless You Have This Guide!
When I first started blogging, I was absolutely in love with the process of writing, trying to make my blog a business, and everything that goes along side it.
I read hundreds of income reports, and I looked over my favourite blogs, just wishing mine was like theirs.
The desire to run a blog and have it pay my bills was overwhelming [it still is, and I am earning a part-time wage from AIMH at the moment!].
However, this passion lead to me spending lots of money on things that in retrospect, I just needn’t have. It’s annoying, but I sat here and thought that instead of dwelling on that, I can share it with you!
Let’s not make the same mistakes as me…
Here’s my guide to the things I should never have paid my hard-earned cash on when I first started my blog.
*This post may contain affiliate links. Please see my legal notices for more info*
Expensive Logos For My Website
Something that I thought I needed to be successful was a professional logo.
What I didn’t realise was that I’d very quickly realise that I didn’t want/like that logo anymore, and I’d change it a ridiculous amount of times before I was happy with it.
I spent £30 a go, creating logos online, before I realised I could make them for nothing using Canva.
Biggest. Waste. Ever.
Don’t be sucked into thinking you need to pay out cash for this kind of thing.
It’s actually better for your skills and your development if you can learn how to create these things yourself. Sites such as Canva make this super easy, and FREE!
Lots Of Automation Software
When I first started my blog, I thought I needed everything.
I saw professional bloggers recommending all kinds of automated schedulers and so I got them all. I was spending a lot of money trying to keep up with it.
Looking back, I didn’t really need any of them when I first started my blog.
I was trying to do everything. I was trying to run before I could walk.
Over the following months, I cancelled most of them, and simply stuck with Tailwind, because most of my traffic was coming from Pinterest (and still does).
It’s something that I’ve continued to this day – I manually share my posts and pin things most of the time myself. I like the fact that I am in control of it, and I find that I get more response that way.
Of course, feel free to use whatever works for you and your business. Just don’t feel like you have to spend money on these things.
Facebook Ads For Blog Posts
So, please don’t laugh at me when I explain this one.
I made the mistake of spending lots of money on Facebook Ads to send people to general blog posts.
I was gaining lots of email subscribers and views on my blog posts, but I didn’t make any money back.
Of course, I know that this was because I wasn’t actually using the Ads to send people to blog posts and offers that directly resulted in sales.
But I thought I was doing the right thing – I was building my email list at any rate!
Use Facebook Ads if you feel it’s right for your business, and you can achieve a ROI (return on investment).
If your blog is new and you don’t have the proper products, services and sales techniques to get your money back or make a profit, then learn more about it before you jump in.
Monthly Subscription For An Email Service Provider
When I started blogging, I knew pretty quickly that I needed an email list.
I read up, and found lots of people were recommending ESP’s such as MailChimp and ConvertKit. And I paid out for a monthly subscription service for quite a while.
But then I stumbled across MailerLite. Ah, MailerLite – I love you.
This ESP is completely free for your first 1000 subscribers. As my blog was still growing, I was so happy to find this little gem.
Not only is it really cost efficient, it also provides an amazing, professional service. I’ve been happy with my decision to move, and won’t be changing any time soon.
If you already have over 1000 subscribers, the plans are really cheap, and with my referral link, you also get a credit on your account of £16 – which goes against your paid plan.
As you can see, it’s really easy to waste money on things that you think you need to grow a successful blog. You can fall into the traps really easily. I don’t blame you if you’ve been swept away by some of these!
But I hope that you’ve read this post before spending out, and that it’ll help you think twice before you do.
Your blog will take time to grow and become successful, and it doesn’t necessarily need hundreds of ££ spent on it to take it there.