How To Write A Welcome Email Sequence Your Subscribers Will Love!

Greet Your Subscribers To Your List With A Great Welcome Sequence

Growing your email list is really important for your blog and business. Email marketing is a huge part of any great blogging strategy and is something you should definitely focus on if you’re wanting to make money from your blog. Today we’re going to talk about creating a welcome email sequence for your email subscribers.

The email welcome sequence is pretty important – it’s how you make that first impression on your new email subscribers. When someone joins your list, it’s vital that you make a great impression the first time you contact them.

You want to show them that it’s worth it for them to stay on your list!

Most email service providers have the option to set up an automated system, and this is your best friend! I use Mailerlite, and have been nothing but impressed with them.

Their automation service makes setting up a series of emails a breeze. Especially if you’re not very tech minded – its super simple to get going.

Want to write a killer email sequence that will help you grow your community? I show you my top tips for creating a welcome sequence of emails that your subscribers will love!
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If you need help getting set up with your email list then you can check out my post here on getting set up with Mailerlite and getting your first email subscriber.

Designing Your Emails

When it comes to writing emails to your email list, it’s important to keep in with the theme of your blog. Use your branding within those emails – colours, fonts + images.

I would advise setting it up so that the emails come from you – your full name – rather than the name of your blog. I think it’s much more personal that way, and I’ve recently updated my emails to read that way.

Don’t forget to also use the same ‘voice’ that you use when you’re writing your blog posts. People will be confused if you write in a totally different style, and it might damage that recognition and trust those subscribers have for you.

I would also advise that you don’t add too many images into your emails. One or two maximum is absolutely fine – but don’t overload them. Keep the focus on what you’ve got to say within the email – the value that you’re providing!

How To Start A Welcome Email Sequence

The first email you need to write is the one triggered the second someone joins up to your list. It should come out almost straight away, and needs to welcome the new subscriber to your list, tribe and community!

Writing a killer first email is super important, and really sets the tone of being part of your blog and your tribe. You want to give new subscribers an idea of what they’re going to get from being on your list. After all, your blog and business is there to provide value to your readers!

There are a few really important factors to include in your original welcome email, that will help grow your subscribers faith in you. You will begin to grow that know, like, trust element. These include:

  • A photo of you! Even if it’s on your blog, include it in the welcome email and people will recognise you a lot more. It adds a friendly element to your email too – people want to know the person behind the blog.
  • Introduce yourself. Not everyone will read your About page, so let them know a bit about you and exactly what your business + blog will do for them.
  • If it doesn’t come from your sign up form, don’t forget to include the download or freebie that encouraged your reader to subscribe!
  • Give even more free value to your subscribers – they are much more likely to remember you, and open future emails, if you can provide them with lots of free value.

How Long Should Your Sequence Be?

I think that it’s up to you how long you want your email sequence to be, but around 5 emails is the optimum amount. I would schedule them to go out once a day or every two days – you can set this all up within the automation section in Mailerlite.

Simply set the delay between each email and the system will do the rest for you!

What Else Should You Write About In The Rest Of The Emails?

There are lots of different things that you could include in your welcome email series. It does depend on your blog and business, and what you’re hoping to achieve. It’s definitely important to give your subscribers lots of free value.

I would lead your subscribers through a brief journey, introducing them to the main aim and purpose of your business. Give them information and knowledge as the emails go out – and help them understand exactly what being part of your community means.

You can eventually lead your subscribers to becoming a customer, in whatever sense works for your blog. You might have products or services that you want to promote to your readers, or affiliate products that you would like your readers to click on.

The most important thing to consider is the value you are giving your subscribers. I can’t stress it enough! It’s absolutely vital that you put your readers needs at the top of your list. People will stick around because they’re getting something from being part of it – if they aren’t then they’re going to jump ship pretty quickly.

Think about all the emails you get from brands that you’ve signed up to on their website – they send lots of value to you! Information about new ranges, discount codes, money off etc. They are doing this ultimately because they want their customers to spend more money, but they also want them to feel valued as a customer.

Sitting pretty writing your email marketing sequence! Blogging and email marketing = win!

A Welcome Email Sequence Example:

  1. Your original ‘welcome to my list email’ – give the freebie that you promised, add your photo, introduce your blog + biz and give them an idea of what you’re going to be providing, and how often.
  2. Your second email – tell them a story about a specific element of your business and give them lots of free value. In my case it’s blogging tips + tricks, but it totally depends on your niche and what you have to offer.
  3. Your third email – provide more value, aiming to help them with their pain points – the problems they might be having within their life or business. Directly address them, don’t be afraid to point them out to people! They might not know they even had a problem until you talk about it.
  4. Your fourth emailΒ – lead them down the path that you can help them resolve their problem. It might be your product or your services – just put it out there that you can help them. This is like the soft sell before you seriously go in! Talk about the feelings – you can help them feel X, Y and Z.
  5. Your fifth emailΒ – this is where you can offer your product or service in full. Don’t be afraid to explain and show how your product can make the difference and solve their problem. Again, talk about the benefits of your product or service rather than the features – make it clear what they are set to gain from buying from you!

When writing your welcome email sequence, the most important thing to remember is that you’re introducing them to you and your brand. Make sure you’re giving the impression you want to give, and that your readers areΒ gettingΒ something by being on your list.

You can make tweaks to your welcome sequence as time goes on, and that’s absolutely fine. Email marketing is here to stay, and as long as you keep innovating and providing the most up to date info + tactics, you’ll be right up there with the best!


Where To Go Next:

Starting An Email List | How To Get Your First Subscriber!

How To Write A Blog That Makes Money

SEO Basics Guide For Beginners | Blog Posts


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Emily Aagaard

These are such great tips. Will certainly return to this post when I’m ready to implement my email sequence. Just need to think of some stellar content first!

Emily Aagaard //

Haley @

Hi Laura,
I am a plus size fashion and body image blogger and I have been putting off adding an option to subscribe via email but your post has not only helped me put a great email nurture sequence together but I feel a lot more confident in what I am doing so thank you.

Antonia Nitara
Antonia Nitara

I never even thought about an email sequence! I’m still in the early stages so I’m glad I found this when I did. I’m def. Pinning for later πŸ™‚


What a great post! I’ve been thinking of getting a newsletter for my blog and am starting the steps to get it organized and set up. These are awesome tips!

leah richardson

Thankyou for this post! I have been thinking about linking a subscribers list to my emails since I joined but didn’t really understand the ins and outs, I will definitely be following your steps!

Jocelyn Figueroa

Super insightful! This is a fantastic guide that I will bookmark right now!

Marya The BeauTraveler

i’m a really slow blogger that i haven’t really utilized the email list because i’m not too sure what i need to rant to the subscribers. but thanks a lot for this, that i may consider to actually trying. now i need some motivation to actually start… *procrastinator alert πŸ˜›


This is a great post! 😊


I have been using default email message on my subscribers. Now am starting to realise how much of a mistake that was. I will definitely now follow all you have talked about. Thank you for the tips! ☺ β™₯